Trusted by Sports and Entertainment to:

To Be The Best
You Have To
Work With The Best

Chosen by the best in Sports and Entertainment because we know the game and the business behind it

Own Your Data

Tailored solutions, built in your cloud, where you own and control your data.

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Data-Powered Decisions.
Next-Level Results.

%

Predictive Accuracy

Event Attendance

$k+

Savings

Event Staffing

%

Retention

Season Ticket Holders

Level Up Your Data Strategy

One Source of Truth

No more silos, waiting on different departments, or making sense of multiple conflicting reports.

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Your Way. Right Away.

Get real-time stats, predictive models, and tailored reporting without distractions. Custom-built on your cloud for maximum data privacy and organizational needs.

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Not Just a Tool. A Team.

At 601 Analytics, we’re equipped with not only the tech, but also the experience to help you navigate obstacles and seize opportunities quickly and confidently.

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Predict vs React

Leverage historical data to predict key business metrics with up to 96.5% accuracy.

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Our Clients Are Our Biggest Fans.
We've Seen (And Solved) It All.

With 601 Analytics, we have a reliable data platform that performs and meets the needs of our organization. The 601A team has been a true “partner” along the way – operating with an amazing level of personal service. Furthermore, I’ve been impressed at the 601 team’s ability to manage complexity and continually deliver, in spite of any challenges that arise. We've come together as one team, and our work together has enabled us to accelerate our data transformation and drive our business forward.

Taylor Traub

VP, Business Analytics
Ilitch Sports & Entertainment

We’re thrilled to be partnering with 601 Analytics – a team that not only knows data but is also deeply familiar with the challenges unique to sports and entertainment. We are up-leveling our ability to gain insight into our fans, operations, and revenue sources. This will unlock our data’s full potential, helping us to deliver greater value to our customers and improved efficiency for our ownership.

Rich Barbier

Vice President, Consumer Insights & Analytics
New Orleans Saints & Pelicans

601 Analytics is so much more than a platform—they’re a partner. They’re a true extension of our team, with a deep institutional knowledge of how and why things work in our business. And that’s what truly sets them apart: they don’t just respond to needs; they anticipate them, sharing forward-thinking strategies to keep us ahead of the curve.
Over the past three years, I’ve seen 601A continually elevate their support and service, allowing our team to focus on bigger goals while they oversee the technical aspects. I’d definitely recommend 601A to anyone with a large ticketing business, and a desire to grow their analytical capabilities.

Sumathi Thiyagarajan

SVP, Analytics & Business Operations
Milwaukee Bucks

What began as an in-house data and analytics offshoot has become one of the most vital parts of our day-to-day business. Unlike most vendors—who handle problems only once a client brings them up—601A is right there with us in the trenches, proactively addressing and experiencing these issues firsthand. Their proven expertise has made them invaluable, and we continue to rely on their vision and precision to keep us ahead of the game.

Eric Woolworth

President, Business Operations
Miami HEAT

THE LATEST

Featured Press & News

BBC Click: Inside 601 Analytics

An inside look at how we’re keeping the Miami HEAT’s business humming with BBC Click’s Alasdair Keane.

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In the HEAT of the moment

Miami’s 601 Analytics group gives the team a real-time data analytics edge, which it’s willing to share with…

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601 Analytics inks data deal with Saints, Pelicans

601 Analytics is announcing this morning a new deal with the Saints and Pelicans to help both organizations…

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We’re Not Just Data Nerds.

We’re sports & entertainment experts and data nerds.
Oh, and we’re on LinkedIn.