FIFA x 601 Analytics
For FIFA Venue Intelligence Hub
What’s crucial for an event spanning multiple venues and even borders? A view of the data to know exactly what’s going on. That’s the purpose of the FIFA Venue Intelligence Hub, a joint creation from the governing body and 601 Analytics. First used with last year’s Club World Cup and deploying for this summer’s competition too, the tool centralizes info related to ticketing, crowd flow, food and beverage, and all other essential aspects of game day.